AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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STUDIA EDUCATIO ARTIS GYMNASTICAE - Issue no. 3 / 2010 | |||||||
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IDENTIFICATION OF CHARACTERISTICS FOR THE ELEMENTS OF PROMOTION WITHIN THE MARKETING FOR AND THROUGH SPORTS. Authors: . |
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Abstract: The paper presents the aspects of the promotion mix within the sports marketing, related to the communication as means of achieving some mutually advantageous relationships between the sports structures and the mass media. It aims the identification of the particularities of the communication elements aimed towards the shaping of the promotion instruments considered as adequate in the promotion of marketing for and through sports within the context of the local organizational environment.
Key words: communication, marketing for sports, marketing through sports, promotion
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